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Privacy notice — skicoach.it website

25 August 2026

This notice is given pursuant to Articles 12, 13 and 14 of Regulation (EU) 2016/679 ("GDPR") and of Italian Legislative Decree 196/2003 ("Codice Privacy") to visitors of the skicoach.it website, to those who book a product demonstration, and to the ski clubs that receive an introductory e-mail from us. This website is SkiCoach's commercial shop window. It is not the application. Data concerning athletes, families, coaches and drivers processed inside the app and the management console is covered by a separate notice, published at skicoach.it/privacy-app: there, the controller is almost always the ski club, and SkiCoach acts on its behalf. Here, the controller is always and only MAGICA S.R.L.

This page is a courtesy translation. In case of any discrepancy, the Italian version prevails. Read the Italian version

1. Who processes your data

The controller is MAGICA S.R.L., VAT no. 02571380225, registered office at Via Lungo Leno 24/I, 38068 Rovereto (TN), Italy, privacy contact e-mail: hello@skicoach.it.

No data protection officer has been designated: the designation is not considered mandatory under Article 37 GDPR for the processing described in this notice, which involves no regular and systematic monitoring on a large scale.

2. Visit statistics

To understand which pages are read and which are not, this website collects visit statistics using analytics software installed on our own servers, in Germany. We use neither Google Analytics nor any third-party analytics service, and none of the data collected leaves our infrastructure.

For each visit the following are recorded: the page requested and the page it was reached from, the browser's language and time zone, the type of device, operating system and browser, screen dimensions, an approximate location (country and region) and a number of page-loading speed measurements.

About your IP address. Your IP address is necessary for pages to reach your browser at all. The analytics software additionally uses it, together with your browser's characteristics, to compute a session identifier and to derive the approximate location from a locally installed database; it does not retain the address in its records and does not disclose it to anyone.

That identifier is pseudonymous, not anonymous. It is the result of a computation that mixes the IP address and the browser's characteristics with a secret value held by us, replaced daily. Anyone holding that secret value could, in principle, link a single day's visits back to the same visitor. We therefore treat these statistics as personal data in full, and do not present them as anonymous: they are subject to the rights described in §7.

Retention. Visit statistics are retained with no predetermined time limit. They are the historical series from which we read how the website performs over time, and deleting them periodically would make that series useless. You may object to this processing at any time (§7).

Session recording and usage maps. In addition to the statistics just described, the same analytics software can record how a visit unfolds: clicks, scrolling and pointer movements, and the structure of the page as it is displayed to you. The result is a replay of the visit and, by adding up everyone's visits, maps showing where people click and how far they scroll. This recording too takes place on our own servers, on the same infrastructure described above: nothing is sent to third parties.

What is not recorded. Whatever you type into the fields of a form is masked at source: the software replaces it before transmitting anything at all, and it never leaves your browser. No cookies are used for this function either (§5).

Duration and retention of recordings. Each recording covers at most the first five minutes of a session. Recordings are kept for 30 days and then deleted, unlike the visit statistics above, which remain retained with no predetermined time limit. The usage maps are derived from those same recordings.

Recording rests on the same legal basis and uses the same pseudonymous session identifier described above; the right to object applies to it as well (§7).

3. If you write to us, and if you ask for a demonstration

There are two ways to reach us, and they end in the same mailbox, hello@skicoach.it. The first is the address itself: wherever it appears — at the foot of every page and at the top of the contact page — one click opens an e-mail in your own mail program, and the message leaves from there without passing through anyone else. The second is the form on the contact page, which is where the "book a demo" buttons and the ones beside the plans lead. There is no booking page and no calendar.

The form asks for your name, your e-mail address, the club you are writing for if you wish, and your message. When you send it, this data reaches our servers — not a third-party service — which turn it into an e-mail to hello@skicoach.it and keep no other copy of it: no database, and the content of the message goes into no technical log. Your address travels in that e-mail as the reply address, so when we reply to that message we are replying directly to you. Delivery of the e-mail is entrusted to the supplier listed in §6.

Against automated messages. The form contains a field that is not shown to you: if it comes back filled in, the message was written by a program and is discarded. The number of submissions from a single internet connection is also limited, and the IP address serves only to keep that count: it is not retained together with the message. We use no captcha and no third-party anti-spam service. No cookies are used for the form either (§5).

However you write to us, we process your address, your name, the club and the content of your message in order to reply, to prepare for a possible demonstration and to follow it up commercially. We retain the correspondence for 24 months from the last message, unless the club becomes a customer in the meantime: in that case the data falls under the contractual relationship and follows its terms.

4. Introductory commercial contact with clubs

We contact Italian ski clubs by e-mail to introduce the service. For this purpose we keep a contact list containing: club name, contact person's name, e-mail address, telephone number, region, province and website. This is professional contact data, referring to the club as an organisation, collected from publicly accessible sources or provided directly by the club.

We process this data on the basis of our legitimate interest (Article 6(1)(f) GDPR) in making the service known to a small number of organisations for which it is manifestly relevant. Every message contains a link to stop receiving our communications: anyone who uses it is not contacted again, and that choice is retained precisely in order to guarantee this. We write once to each address, unless you reply.

5. Cookies and local storage

This website uses no cookies — neither its own nor third-party, neither technical nor profiling — and for that reason displays no banner. The analytics software described in §2 works without cookies.

The website stores only two pieces of information on your device, both technical and carrying no identifying content: a record that you dismissed the suggestion to change language, so that it is not offered again; and, for the lifetime of the browser tab alone, a marker that prevents the page from reloading indefinitely when one of its parts fails to download correctly.

6. Recipients, suppliers and transfers outside the EU

The data described in this notice is not sold, is not disclosed to third parties for marketing purposes and feeds no advertising profiling. Only the following two parties are involved, on our behalf:

PartyRoleWhat it processesLocationTransfer safeguard
Leaseweb Deutschland GmbHprocessorservers hosting the website and the visit statisticsGermany (EU)—
Plus Five Five, Inc. (*Resend*)processordelivery of introductory e-mails and of the messages sent through the contact form (name, e-mail address, club and message text)USAEU-US Data Privacy Framework adequacy decision; in the alternative, Standard Contractual Clauses

The suppliers that process customer club data inside the application are different ones, listed in the application's own notice and at skicoach.it/subprocessori: the two lists are distinct because the processing operations are distinct.

7. Your rights

You have the right to request access to your data, and its rectification, erasure, restriction and portability (Articles 15-20 GDPR).

Right to object. All the processing described in §§2, 3 and 4 rests on our legitimate interest: you may object at any time on grounds relating to your particular situation (Article 21 GDPR). For introductory commercial contact the objection is unconditional: the unsubscribe link in every message is enough.

To exercise these rights write to hello@skicoach.it. You also have the right to lodge a complaint with the Italian Data Protection Authority (www.garanteprivacy.it) or with the supervisory authority of the State in which you reside or work.

8. Changes

Changes to this notice are published on this page with the date of the new version. SkiCoach documents carry no version number: the date is the version.

Company details

MAGICA S.R.L. · Registered office: Via Lungo Leno 24/I, 38068 Rovereto (TN), Italia · Registro Imprese (Companies Register) of Trento — VAT / tax code 02571380225 · Share capital € 10.000,00 fully paid up · Certified e-mail (PEC): pec@pec.magica.srl